This is a unique new offering from Aaron Cohen PR.
Our half-day interactive course, “Creating Your Own Media Relations Program: Concepts, Skills and Implementation,” teaches your organization how to build a media relations program from scratch.
Or, we will share ideas on how to improve a program that needs refreshing.
From Aaron’s 30+ years of communications experience, he will share the most important concepts and skills of a media relations program and leave you with the start of a plan you can implement on your own. You’ll learn how to draft a media relations plan, how to engage with a reporter, and how to write materials that the press will find useful.
Aaron will customize the course and teach it at your office, where you are most comfortable.
If you like, Aaron will stick around as a consultant as you get your media relations effort off the ground, and revel in your successes.