Meet Aaron Cohen
When clients need seminal media placements, they turn to Aaron who uses his unique skills to deliver hard-to-get, tangible coverage that makes a difference.
What gets Aaron up in the morning is turning creative ideas into media coverage and leveraging his more than three decades in communications – as a journalist and a PR consultant – to help health care and science organizations grow and advance their goals. While something of a health care specialist, Aaron’s skills are transferrable to almost any field. He has also helped clients in the insurance, manufacturing, retail and defense industries.
Recently, Aaron built from scratch and operated the media relations department of the 2900-member National Council for Behavioral Health; increased the impact of The Optical Society’s Optica and generated coverage for Dr. Angelo Volandes’ book “The Conversation,” to increase book sales.
Aaron’s strategic communications programs have triggered greater awareness of the opioid, suicide and Ebola crises, the need for more humane end-of-life care and the epidemic of hospital infections. And they changed perceptions of the much-maligned Joint Strike Fighter. Aaron’s work has meant exponential account growth throughout his PR agency career.
Aaron’s clients benefit from his extensive network of health media contacts at leading broadcast, print and online outlets. Aaron refreshes his contacts constantly as a member of the National Press Club, an attendee of the annual Association of Health Care Journalists conference, and as a member of the Public Relations Society of America—National Capital Chapter.
Aaron’s client roster also includes the Community Oncology Alliance, the Association for Professionals in Infection Control and Epidemiology, and Lilly Diabetes. He has also represented The Robert Wood Johnson Foundation, The Dartmouth Atlas of Health Care, and the Premier healthcare alliance.
Before entering public relations, Aaron and his mic were ever-present on Capitol Hill, The White House and The Supreme Court, as a reporter for AP Radio, CBS Radio, Monitorradio and many others. From that experience, Aaron knows how to peg a story to the ebbs and flows of the Washington news cycle. And he knows how to tell a client what is not a story.
Photo Credit: Sam Kittner, Photographer