The coronavirus pandemic, this epoch’s Pearl Harbor or 9/11, forced a strategic reboot for our clients trying heroically to keep their patients and doctors safe.

It also presented a giant obstacle to earning coverage in historically beleaguered news outlets that had to be repeatedly reminded of the downstream impacts of the pandemic on cancer patients, babies, and the medical profession itself.

With a great deal of perseverance, we placed a major New York Times piece for the Community Oncology Alliance about the plight of patients with cancer who missed critical screenings.

Featuring the HealthySteps program, USA Today ran a big story about the importance of wraparound care for babies and their families, despite the pandemic.

And for the American Board of Internal Medicine, their leaders spoke out in Medpage Today for doctors facing burnout and in Stat News, against national leaders who flouted common sense protections.